DIGITAL TRANSFORMATION STRATEGY

Gain an operational, customer-centric, and talent-driven approach to digital transformation

Duration

8–10 hours per week,
self-paced learning online

Effort

6 weeks,
excluding orientation

Learning Format

Weekly modules,
flexible learning

On completion of this program, you’ll walk away with:

1

An enhanced understanding of digital technologies’ ability to create and capture value within your organization to drive business growth.

2

A multidisciplinary approach to digital transformation that examines how diverse business functions can evolve to better serve changing customer behaviors.

3

Expert insights based on real-world case studies to identify and implement a digital transformation strategy, and how it can be measured against business objectives.

4

Insights from Yale SOM faculty and guest experts, as part of a global network of like-minded professionals, and access to the exclusive Yale School of Management Executive Education group on LinkedIn upon successful completion of your program.

Program outline

Over the duration of this online program, you’ll work through the following modules:

Module 1
Understanding digital disruption

Learn about the potential of digital technologies to reshape business processes and value propositions and transform industry dynamics.

Module 2
Value creation and value capture in digital transformation

Examine the monetization models and strategies for transformation that have been used to create and capture value in the digital age.

Module 3
Customer-centric operating models

Explore how organizations can adapt their internal processes to better respond to changing customer behaviors.

Module 4
Reinventing value chains for growth

Examine how organizations create new value propositions by using digital technologies to facilitate business model innovation.

Module 5
Change management and workforce transformation

Examine the cultural change and workforce-related challenges associated with digital transformation, and consider how leaders can effectively address these challenges.

Module 6
Leading digital transformation

Discover how to implement a digital transformation strategy from a company executive's perspective, and consider how its effectiveness can be measured.

Please note that module titles and their contents are subject to change during program development.

Your Program Convener

Sang Kim

Professor of Operations Management, Yale School of Management

An expert in supply chain governance and service operations, Kim is particularly interested in the management of business process failures. He develops analytical models based on operations research and game theory to study practice-driven problems. Kim’s recent research focuses on managing low-probability and high-impact disruptions in supply chains, sustainable operations, and social responsibility in supply chain management.

Using the risk management framework, he has studied problems in application areas such as aftermarkets in the aerospace and defense industry, environmental regulation, and social enterprises in developing economies. Kim’s research has been published in top management journals, including Management Science, Operations Research, and Marketing Science. Currently, he serves as an associate editor at Management Science and Manufacturing & Service Operations Management. Kim received his PhD in Operations and Information Management from the Wharton School, University of Pennsylvania, MS in Scientific Computing & Computational Mathematics from Stanford University, and BA in Physics from the University of Pennsylvania.

An online education that sets you apart

This Yale SOM Executive Education online program is delivered in collaboration with online education provider GetSmarter, part of edX. Join a growing community of global professionals, and benefit from the opportunity to:

usp-slot-one

Gain invaluable competencies and recognition from an international selection of universities and institutions, online and in your own time.

usp-slot-two

Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step.

usp-slot-three

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Get more information

Want to know more?
Enter your information below to learn more about the Yale SOM Executive Education Digital Transformation Strategy online program, including receiving the course prospectus, from GetSmarter.

Please enter your first name